Yashika Gupta: A Steady Voice in Indian Sports Journalism
In the ever-evolving world of sports broadcasting, where quick commentary often overshadows thoughtful storytelling, Yashika Gupta brings a sense of calm clarity. Her voice—measured, sincere, and rooted in journalistic values—has gradually carved out a space in an industry that thrives on both adrenaline and authenticity.
Born and raised in New Delhi, Yashika’s journey into journalism has been shaped by quiet determination rather than dramatic breakthroughs. A graduate in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, she began her career in traditional newsrooms, with early experiences at The Asian Age and the India Today Group. These foundational years helped her understand not just the mechanics of reporting, but the responsibility that comes with it.
It was in the world of sports broadcasting, however, that she truly found her rhythm. Joining the Programming desk at India Today in 2007 she immersed herself in everything from anchoring live shows to managing production elements behind the scenes. This hands-on approach became a hallmark of her career. Over the years, her presence has been seen and felt across channels like Star Sports, Sony Sports Network, Ten Sports, and Doordarshan.
Her association with IPL franchise Rajasthan Royals allowed her to explore sports storytelling in a more personal, fan-oriented way. Whether she’s covering a cricket match or sharing insights from Hockey league, Yashika brings a grounded perspective—one that looks beyond just the numbers.
What distinguishes her in a fast-paced digital age is her commitment to substance over sensation. While many in the field chase virality, Yashika continues to uphold the basics of good journalism: accuracy, empathy, and context. She remains cautious about the growing role of artificial intelligence in media, acknowledging its efficiency while underscoring the irreplaceable value of human intuition and sensitivity in storytelling.
Her presence isn’t limited to the screen. On platforms like Instagram, X (formerly Twitter), and YouTube, she shares not just sports content but reflections from her professional journey. These glimpses—sometimes light, sometimes thoughtful—resonate with aspiring media professionals who see in her a relatable mentor figure.
In recent years, Yashika has also taken on the role of a guide for young journalists. Through college talks, workshops, and industry events, she often emphasizes the importance of integrity in media. Her message is simple but important: “Dream big, but stay rooted.”
Yashika Gupta may not always seek the spotlight, but her consistent, thoughtful presence is a reminder that in the world of sports journalism, strength often lies in subtlety—and stories are best told when they’re felt, not just reported.
Yashika Gupta’s Instagram : https://www.instagram.com/yashikagupta1008/
