The Trends that Define Moments in Marketing!
Author Abhishek Haridasan
International Marketing Conclave – Delhi 2025
Marketing starts with a plan, becoming a part of the operational system in due course of time, and finally blends with ease into the ecosystem. If this is the cradle-to-grave scenario about marketing, there’s a new twist to it.
Go with the trend: Buoyed by social media and user preferences, marketing in our day and age is a sum of many factors, which are influenced by various demographic factors. Make no qualms about it; every trend doesn’t make it big. However, it does get the message out there.
Using trends as a springboard: Trends can be markers for marketers to build campaigns, sell services and solutions and portray brands as believable entities. Following trendlines blindly isn’t suggested, but these become the baseline for activities that encourage and empower.
Trends beget trends and more: Everyone is a marketer, however, marketers with a free mind are considered as valuable as titanium or lithium (as per your preference). Using design patterns, guidelines and people are empathizers, brands create a connection through omnichannel methods that highlight ways and means of engaging for better sales. Trends can be levers for marketers.
Marketing in the Now: Marketing involves doing simple things in the best manner possible without complicating the process and potential outcomes. While trends can be batons towards the next stage, using experience and insights can be a potential dealmaker for people and brands.
The idea of marketing is to score goals that blend people and their intent. Identifying gaps and working towards marketing a solution that solves challenges makes brands human and focuses on bettering the lives of millions.
Market now, market well, and let marketing create magic in our lives!
